Mondelez International (Thailand) Company Limited, aglobal snack & confectionery leader, today launches OREO x BLACKPINK campaign and officially introduces its limited-edition OREO x BLACKPINK product. For a delightful surprise, the company has made Thailand the world’s first country to see the TVC promoting this product and prepared various marketing activities for OREO fans and blinks to enjoy. Up for grabs are exclusive prizes from the four BLACKPINK girls, who are K-Pop icons of the era, for OREO x BLACKPINK campaign. The launch is held at Siam Block I (Siamscape), Siam Square.
Mr. Pasit Akkaranunkorranich, Managing Director of Mondelez International (Thailand) Company Limited, says, “Our collaboration with the hugely-popular K-Pop girl group BLACKPINK marks another milestone. In this collaboration, we have combined the strengths of partner brands to serve new, exciting experience to consumers via limited-edition OREO x BLACKPINK or pink OREO cookie. Not only that our collaborative move responds well to the needs of consumers, but it also resonates with Montelez’s consumer-centric focus”.
Ms.Nattida Anuntnart, Marketing Manager – Biscuits & Meals at Mondelez International (Thailand) Company Limited, says, “We aim to create happy moments for millions of OREO and BLACKPINK fans by combining the best of the world’s No. 1 cookie brand OREO and the world-famous K-Pop girl group BLACKPINK. We trust that our collaboration will serve fun, excitement, and inspirations to consumers especially Thais. Thailand, after all, has a solid base of blinks. Not only that consumers get an opportunity to taste our new product – the pink cookie with dark-chocolate cream, but they will also enjoy limited-edition OREO packaging that is in pastel pink. Drawing inspirations from BLACKPINK girls, the special packaging is also backed by various marketing gimmicks and events. We have prepared all these things for OREO x BLACKPINK campaign”.
Mr. Tanat Anutrakulchai, Brand Manager – Oreo and Bi-snack at Mondelez International (Thailand) Company Limited, adds that, “Not only that OREO X BLACKPINK campaign offers special product, but it also features four BLACKPINK girls in the new TVC. The K-POP artists’ Twist, Taste Cream, and Dip in Milk moves for the limited-edition OREO X BLACKPINK product will appear before the eyes of Thais before any other national in the world via TV, online platforms and offline media including billboards on BTS Siam Station”.
In addition to unveiling the campaign’s TVC for the first time, the launch event also presents a mini concert by LAZ1. Members of this hot boy band perform their hits and pull off their amazing dance moves, including new choreographic steps for a special song that Minizize Dance Studio created from BLACKPINK inspirations. At the heart of Siam Square, blinks can also have fun taking their picture with giant photo cards of the campaign. Such activities prove enjoyable especially in the run up to a BLACKPINK’s world-tour concert in Thailand. Also, blinks must not miss capturing billboards of the four BLACKPINK girls at BTS Siam Station with their camera.
OREO x BLACKPINK campaign will delight OREO and BLACKPINK fans over the next three months (January to March 2023) with a variety of exclusive items! Fans stand a chance of winning a Born Pink album signed by four BLACKPINK artists. As many as eight such exclusive items are up for grabs during the campaign. Check out the fun via Line Official : @OreoThailand.
Under the OREO x BLACKPINK campaign are two new products and various normal OREO products in a new packaging, which was inspired by the four BLACKPINK girls. On the new packaging is also a crown, which represents the South Korea’s massively-popular girl group. Blinks will enjoy collecting the campaign’s OREO packages, which are available in many patterns and feature different artists’ autographs. They can also scan a QR Code on the packaging to download a VDO featuring BLACKPINK girls. Every package of the campaign contains a collectible photo card. There are 10 designs of photo cards for fans to collect.
OREO products under OREO x BLACKPINK campaign are available in seven Asian nations namely Indonesia, the Philippines, Malaysia, Singapore, Vietnam, South Korea, and Thailand. In the Thai market, these products will be sold throughout 2023 at both retail shops and e-commerce channels. OREO and BLACKPINK fans can check out www.oreoblackpink.com for latest updates about OREO x BLACKPINK events.
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